Live365
VP of Marketing / SVP of Corporate Communications & Marketing
Foster City, CA
https://www.live365.com
During my tenure, Live365 became rated #1 by Arbitron as the largest Internet streaming network with more than 10 million monthly listener hours. Through innovative proprietary technology, users are able to create a one-of-a-kind personal station to broadcast worldwide. Live365's tools (including Meetings365 & Studio365) and network enable traditional radio stations, record companies, and government, city, and civic community groups with an easy solution to stream audio over the Internet.
Results Include:
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Pioneering webcaster Achieved #1 Internet Radio Network 10/2001 (Arbitron).
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Primary company spokesperson, interviews included: CNN, CNNfn, TechTV, KTLA & KABC LA, features included: Business 2.0, Forbes, Time and ON Magazine, and trade press.
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Averaged 100+ articles per month including TV, radio, and print.
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Effectively managed pr crisis during the company’s July 2001, layoffs; i.e. former employee sent a mass email incorrectly stating that the company had lost funding and was closing.
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Supervised multiple PR agencies, managing all conferences and events including Internet World, Streaming Media, Jupiter, NAB, and Showstoppers.
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Speaker at conferences including Internet World, CES, NAB, and Streaming Media.
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Developed the first Wireless Internet Radio and the first PocketPC streaming MP3 software.
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Created and managed department budget & PR plans.
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Quickly exceeded the company’s previous PR results delivered by two PR firms from 20 monthly stories to well over 100 monthly media breaks.
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Reduced marketing expenses by $20,000 per month, while also dramatically increasing company awareness and site traffic.
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Created and managed marketing budget, staff of ten, and agency and marketing relationships.
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Live365 References
I have worked with Alan Wallace as a client and a colleague in various capacities since 1995 and have found him to be a highly regarded communications professional which I hold in the highest regard. Alan is one of the best (if not the best) marketing and public relations executives in any technology company. - John Jeffrey
I had the extreme pleasure of working with Alan Wallace on at least two occasions. First, Alan Wallace served as a guest expert and pioneer in the field of Music & Technology for the Emmy winning TechTV music series "AudioFile", a passion project for Microsoft founder, Paul Allen, where Alan highlighted innovations as they pertained to the music industry.
In fact, I credit Alan's work with Live365.com with helping to move the needle as the music industry moved into the digital age. I had a second occasion to work with Alan indirectly when he hired me to produce a series of interviews with iCANN President and CEO, Paul Twomey. Alan conceived the idea for the interviews in order to highlight some of the groundbreaking initiatives his client was introducing. I would welcome the opportunity to work with Alan again and recognize him as a change-maker.
- Kris Kosach
Alan Wallace is sharp, persuasive, committed, focused and a really nice person. We worked together on strategic and tactical activities of interest to his company and mine and sometimes to both. In all instances Alan asked the right questions and delivered great advice. I would hire him if the right opportunity arose. - Jon Potter
Marcom Materials
Broadcast Media Coverage
INTERVIEWS ABOUT Live365
INTERVIEWS
CELEBRITY INTERVIEWS Live365 - Hosted Alan Wallace
RADIO ADS PREPARED FOR Live365
Press Releases
2001-10-23 Live365 Debuts Radio EFF
2001-09-11 Sal Meola - CDO Promotion
2001-09-11 ArrayComm
2001-09-07 Live365 Introduces “IP-Based GEO-Targeting”
2001-09-05 Live365 NAB Stats Release
2001-09-04 NAB Pricing Press Release
2001-08-06 Meeting365 Release
2001-07-19 Webby Award Release
2001-06-28 SugarRay Radio Announcement
2001-06-28 Start365 Player Release
2001-06-04 CMA - Live365 Fan Fair Promotion
2001-06-01 On-Demand Introduction
2001-05-23 John Schenk VP Promotion
2001-05-17 Kathryn Daley CFO Promotion
2001-05-09 PocketPC Player Announcement
2001-04-17 Sales Appointments
2001-04-16 AudioRamp Release
2001-03-21 Arbitron Ranking Release
2001-03-14 Keith Kim - VP Marketing
2001-03-13 Alan Wallace - SVP Promotion
2001-03-07 Penguin Radio Partnership
2001-03-05 New Additions- Sales Management Team
2001-02-27 Manifesto Release
2001-02-12 Sal Meola - VP of Engineering
2001-02-09 Valentine's Day
2001-01-22 Arbitron Network Stats
2001-01-08 Lumenati & 25,000 Release
2001-01-08 Kerbango Partnership
2000-12-12 Holiday Listening Features
2000-11-30 Keith Kim - Senior Director of Marketing
2000-11-30 Heather Shaw - Director of Sales Announcement
2000-11-30 Cindy Hagen - VP Sales
2000-11-21 Nothing Records Partnership
2000-11-17 Angels on Earth
2000-10-24 BT Release
2000-10-19 Vitaminic Release
2000-10-12 Offspring Contest
2000-09-22 Private Label Radio Services
2000-09-21 Wireless Release
2000-09-21 TelSurf Partnership
2000-09-21 Nielsen Ratings Partnership
2000-09-21 iPRO Ratings Partnership
2000-09-21 Arbitron Ratings Partnership
2000-09-12 Live365.Com Appoints Radio Specialist Alan Wallace To Vice President of Marketing
2000-08-10 Number Of Live365 Broadcasts Surpasses the Total Number of Traditional U.S. Radio Stations
