Live365, SVP of Corporate Communications and Marketing

Foster City, California

www.Live365.com

2000-2002

During my tenure, Live365 was Arbitron rated the largest Internet streaming network with more than 10 million monthly listener hours. Through innovative proprietary technology, users are able to create a one-of-a-kind personal station to broadcast worldwide. Live365's tools (including Meetings365 & Studio365) and network enable traditional radio stations, record companies, government, city and civic community groups with an easy solution to stream audio over the Internet. Select contributions include:

Pioneering webcaster Achieved #1 Internet Radio Network 10/2001 (Arbitron).
Primary company spokesperson, interviews included: CNN, CNNfn, TechTV, KTLA & KABC LA, features included: Business 2.0, Forbes, Time and ON Magazine and trade press.
Averaged 100+ articles per month including: TV, radio and print.
Effectively managed pr crisis during company’s July 2001, layoffs; i.e. former employee sent a mass email incorrectly stating that the company had lost funding and was closing.
Supervised multiple PR agencies, managing all conferences and events including: Internet World, Streaming Media, Jupiter, NAB and Showstoppers.
Speaker at conferences including: Internet World, CES, NAB and Streaming Media.
Developed first Wireless Internet Radio and the first PocketPC streaming MP3 software.
Created and managed department budget & PR plans.
Quickly exceeded the company’s previous PR results delivered by two PR firms from 20 monthly stories to well over 100 monthly media breaks.
Reduced marketing expenses by $20,000 per month, while also dramatically increasing company awareness and site traffic.
Created and managed marketing budget, staff of ten, and agency and marketing relationships.

Live365 References

I have worked with Alan Wallace as a client and a colleague in various capacities since 1995 and have found him to be a highly regarded communications professional which I hold in the highest regard. Alan is one of the best (if not the best) marketing and public relations executives in any technology company. - John Jeffrey

I had the extreme pleasure of working with Alan Wallace on at least two occasions. First, Alan Wallace served as a guest expert and pioneer in the field of Music & Technology for the Emmy winning TechTV music series "AudioFile", a passion project for Microsoft founder, Paul Allen, where Alan highlighted innovations as they pertained to the music industry. In fact, I credit Alan's work with Live365.com with helping to move the needle as the music industry moved into the digital age. I had a second occasion to work with Alan indirectly when he hired me to produce a series of interviews with iCANN President and CEO, Paul Twomey. Alan conceived the idea for the interviews in order to highlight some of the groundbreaking initiatives his client was introducing. I would welcome the opportunity to work with Alan again and recognize him as a change-maker. - Kris Kosach

Alan Wallace is sharp, persuasive, committed, focused and a really nice person. We worked together on strategic and tactical activities of interest to his company and mine and sometimes to both. In all instances Alan asked the right questions and delivered great advice. I would hire him if the right opportunity arose. - Jon Potter