Frequently Asked Questions
Q | Do you take retainers or project work?
A | Both. Most clients start with a 90-day project, then convert to a monthly retainer for momentum.
Q | What industries do you specialize in?
A | Cybersecurity and high-tech (B2B/B2C), plus selective work in fintech, healthcare tech, and entertainment - where security and trust matter.
Q | How fast can you start a crisis engagement?
A | Same day. Crisis response includes message triage, holding statements, media handling, and exec prep. We’ll align legal and IR as needed.
Q | What does “media-ready” mean for you?
A | Clear story, credible proof points, and an executive who can deliver it. We prep the brief, talking points, and reporter targets before outreach.
Q | Do you pitch tier-1 outlets?
A | Yes - when the story warrants it. If not, we build momentum with verticals, analysts, newsletters, and creator channels first.
Q | How do you measure success?
A | Leading indicators (story acceptance, briefings, share of voice in target set) and lagging outcomes (coverage quality, backlinks, search lift, pipeline influence).
Q | Can you help with awards and speaking?
A | Yes - shortlist, positioning, submission drafting, and speaker coaching. We prioritize ROI, not trophy-hunting.
Q | Will you work with our internal team or agency stack?
A | Absolutely. We integrate with in-house comms/marketing, sales leaders, external SEO and performance agencies.
Q | Do you build thought leadership?
A | Yes - executive POV, bylines, data hooks, and consistent themes tied to business goals (not random hot takes).
Q | Do you use AI?
A | Yes - responsibly. AI is used for research, drafting, and QA, never to fabricate facts or quotes. Final review is human.
Q | How do we get started?
A | Quick fit call → scoping doc → 30-60-90 day plan. Book at presscontact.com/contact.