Trend Micro Corporation, Senior Global Public Relations Manager NABU

Cupertino, CA
www.trendmicro.com

2010-2013

Trend Micro is focused on innovating smarter security solutions designed to protect against a wide range of threats including viruses, spam, phishing, spyware, botnets and data-stealing malware. Trend Micro has also increased its presence in Mobile during the last year with security, storage and privacy solutions.

 

  • Manage all communications regarding cyber threats, vulnerabilities and related reports.

  • Managed PR for Blackhat 2012 and Defcon 2012 including working with media and Trend Micro Speakers at each event.

  • Strategic planning for new product offerings for consumer and small business.

  • Work with partners for success with joint media activities. Initiated communications with Blackberry at CTIA 2012 that ultimately made them a Trend Micro Partner.

  • Enhancing media database tools and media monitoring to include real time monitoring of company and competitor news as well as social networking activity.

  • Manage public relations agency for divisional activities and additional vendor relationships

  • Use of social media tools for rapid and or strategic news deployment.

  • Building coverage of mobile and traditional PC security focused offerings.

Trend Micro References

Christopher Budd LinkedIn
Neil McElwee LinkedIn
Simon Fletcher LinkedIn
David Perry LinkedIn

When working with Alan it's seamless from the agency side.  It's hard to tell who's on the client side and who's on the agency as he builds "one team."  We always felt like true partners and information flowed the moment Alan received it from either the product team or the C-Suite.  It made our jobs very easy as we were always working with up to date information.  Alan was our compass on measurement. We knew exactly what success needed to look like at the onset. If goals or needs changed mid-journey, we easily shifted course as we were alerted immediately. The same with budgets.  Very transparent, and we knew what we had to work with and where the priorities stood. - Matthew Afflixio

I've had the pleasure of working with Alan Wallace since 2008 both at Microsoft and at Trend Micro. Alan combines his keen understanding of media from working in it himself with his passion for technology and security. Together they make him a great communicator around the true value of technologies. He also has a gift for PR strategy and planning. While at Trend Micro, he spearheaded a new press outreach strategy that far exceeded expectations by landing numerous top tier outlets like Fox Business, Washington Post and The New Yorker that resulted a total of nearly two million media impressions across multiple outlets. Alan is also a great person to work with: he's always happy to help and give advice with good humor, warmth and humility. I highly recommend him and his work. - Christopher Budd

Alan Wallace worked with me at Trend Micro and was very knowledgeable and extremely influential in getting PR and Social Media working together to amplify product launches, product promotions, market penetration, and even worked together to manage crisis communications and competitive marketing campaigns. If I had the chance to work with Alan again anywhere I would do so in a heartbeat. He knows what he's doing! - Neil McElwee

Alan is a dedicated PR pro - a man for whom press releases, distribution tactics, story making and strategy are no mystery. He fights his corner strongly and responds positively when other people fight theirs in return! - Simon Fletcher

I worked with Alan right in the trenches of computer security PR. This is a "nobody gets out of here alive" environment, but we not only always got out alive, we always emerged victorious. This was due in a very large part to Alan's professional demeanor, his inexhaustible supply of contacts, and his very impressive gestalt of the story, the meeting, and the message involved. I would welcome any chance to work with Alan Wallace in the future. - David Perry

Trend Micro Portfolio

​Jan 2010 - June 30, 2013

Release Examples prepared and issued on behalf of Trend Micro Corporation.

2011-05-11, 08:00 ET

Trend Micro™ SafeSync for Business™ Allows Small Business Owners to Protect, Share and Sync Data Remotely

Trend Micro Incorporated (TSE: 4704), a global leader in Internet content security, announced today Trend Micro™ SafeSync for Business™ to help even...

 

2011-06-21, 11:00 ET

Trend Micro Endorses Industry-Wide Real-World Testing of Security Products

Trend Micro Incorporated (TSE: 4704) today praised multiple security testing vendors for moving forward with advanced methodologies that show how...
 

2011-06-22, 08:00 ET

Trend Micro™ Titanium 2012™ Now Available in Beta
Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in Internet security solutions, today announced the public beta release of Trend...

2011-07-13, 08:00 ET

Trend Micro Enhances Managed Service Providers' Experience

Today at the 2011 Microsoft Worldwide Partner Conference, Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in Internet content...
 

2011-07-13, 08:00 ET

Trend Micro Supports Microsoft SBS 2011 Essentials for SMBs

Today at the 2011 Microsoft Worldwide Partner Conference, Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in Internet content...

2011-07-27, 08:00 ET

Trend Micro Expands Mac Portfolio -- Now Includes Support for Lion, the New Mac OS 10.7

According to the NPD Group's Retail Tracking Service, the best-selling security product for Mac at retail in the U.S. is Trend Micro Smart Surfing...

2011-08-02, 08:00 ET

Trend Micro's Latest Quarterly Threat Report Signals Rapid Incident Growth in Cloud and Mobile Sectors

Trend Micro Inc. (TYO: 4704;TSE: 4704), a global cloud security leader, today announced the availability of its 2Q 2011 Threat Roundup report on the...
 

2011-09-15, 09:00 ET

Trend Micro Announces the Next Generation Mobile Security Solution for the Android Platform

Trend Micro, Inc. (TYO: 4704; TSE: 4704) a global cloud security leader and long-time innovator in mobile security, today announced the latest...
 

2011-10-19, 07:02 ET

Trend Micro Expands Mobile Protection for Android

Trend Micro Incorporated (TYO: 4704;TSE: 4704), a global leader in Internet cotent security solutions, today announced an agreement with KDDI to...
 

2011-10-24, 11:00 ET

Trend Micro Tackles Data Protection and Consumerization Needs with Integrated OfficeScan Release

Trend Micro Inc. (TYO: 4704;TSE: 4704) today announced enhancements to its OfficeScan, Mobile Security and Data Protection solutions, which includes...
 

2011-11-15, 08:00 ET

New Release of Trend Micro™ SafeSync™ Brings Enhanced Look and Feel, Greater Sync Capabilities, Support for Lion

Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in Internet content security, today announced the latest release of Trend Micro...
 

2011-11-15, 08:00 ET

New Trend Micro™ SafeSync for Business Offers Enhanced Usability and Availability Through Easier Navigation

Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in Internet content security, today announced the latest version of Trend Micro™...
 

2011-11-28, 02:26 ET

Trend Micro and the International Cybersecurity Protection Alliance to Establish "Global Cyber Nation" in Washington D.C.

Trend Micro, Inc. (TYO:4704; TSE:4704), a global cloud security leader, today announced that it will help to formally establish a "global cyber...
 

2011-12-12, 11:00 ET

Trend Micro 2012 Threat Predictions: Attacks Take on More Sophistication in the Post-PC, BYOD Era

The upcoming new year will see cybercriminals act with even more persistency and sophistication, as the world shifts from the PC-centric desktop...
 

2012-02-13, 11:00 ET

Protection Beyond the PC: Trend Micro Extends Web Security Services to PlayStation®Vita; Available Worldwide

Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader, today announced that the company has extended its collaboration with ...
 

2012-02-27, 01:00 ET

Trend Micro Provides Improved Third-Party Android AppStore Security

(Mobile World Congress) Trend Micro Incorporated (TYO: 4704; TSE: 4704, #TrendMicro, a global cloud security leader and long-time innovator in mobile ...
 

2012-02-28, 08:00 ET

Trend Micro Provides Longevity for Android in BETA

(Mobile World Congress) -- Trend Micro Incorporated (TYO: 4704; TSE: 4704, #TrendMicro), a global cloud security leader and long-time innovator in...
 

2012-03-07,11:00 ET

Trend Micro Appoints Cybersecurity Expert Tom Kellermann to Expand Government Market Presence

Trend Micro Incorporated (TYO: 4704;TSE: 4704), a global cloud security leader, announced a newly created position, U.S. vice president of...
 

2012-03-12, 08:00 ET

Trend Micro Makes Secure Password Management Easy with Trend Micro™ DirectPass™

Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader, today announced DirectPass, a new password management solution....
 

2012-03-12, 08:00 ET

TM and Androider Release
 

2012-03-15, 11:00 ET

Trend Micro Brings Secure Cloud Sync and Sharing App to Millions of Verizon Wireless Customers

Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader, today announced that Trend Micro™ SafeSync™ is now available in...
 

2012-03-21, 08:00 ET

Deep Discovery Protects South Korean Customers
 

2012-11-13, 08:00 ET

Aberdeen Group Reports on "The Virtues of Virtual Patching"-- Trend Micro Deep Security 9 Solves Organizations' Patching Challenge

With the publication of its Analyst Insight on "The Virtues of Virtual Patching," research firm Aberdeen Group raises awareness on alternatives to...
 

2012-11-27, 08:00 ET

Trend Micro Lets You Take the "Security Challenge" with New Free Online Assessment Tools for Cloud, Cyber & Mobile Security

Trend Micro today announced its Trend Micro Online Security Assessment Tools for Cloud, Cyber & Mobile Security, which will provide customers with an ...
 

2012-12-13, 08:00 ET

Trend Micro Releases Security Predictions for 2013 & Beyond

Threats to Android, the Cloud and digital lifestyle devices will make fighting cybercriminals more complex in 2013 than ever before, according to a...
 

2013-01-23, 08:00 ET

Trend Micro Releases Annual Security Roundup 2013

 

2013-02-13, 08:00 ET

Trend Micro Teams with Spanish Police in Reveton Ransomware Gang Arrests

 

2013-02-13, 08:00 ET

Partner release - ISACA Survey Reveals 1 in 5 Have Experienced APT Attack
 

2013-03-15, 11:56 ET

Trend Micro Threat Researcher Kyle Wilhoit to present "Who's Really Attacking Your ICS Equipment?" at Blackhat Europe 2013

Today Trend Micro Threat Researcher Kyle Wilhoit will present "Who's Really Attacking Your ICS Equipment?" at Blackhat Europe 2013, Amsterdam,...
 

2013-11-01, 08:00 ET

TM-Aberdeen and Virtual Patching Report

Aberdeen Group Reports on “The Virtues of Virtual Patching”-- Trend Micro Deep Security 9 Solves Organizations’ Patching Challenge

For the launch of Safe Sync for Business, We introduced Dan Conlon - SafeSync developer and key spokesperson

As his office was in the UK, we developed satellite interview with questions from industry luminary David Coursey.

Report Examples prepared and issued on behalf of Trend Micro Corporation.


2013-01-23 - Evolved Threats in a “Post-PC” World

Experts have been predicting the coming “post-PC” era for a few years. So the question has been, “when will we know that it’s really here?” A simple answer is, we’ll know it’s really here when cybercriminals move beyond the PC. By that measure, 2012 is truly the year we entered the post-PC era as cybercriminals moved to embrace Android, social media platforms, and even Macs with their attacks.


2013-01-23 - TrendLabs 2012 Mobile Threat and Security Roundup: Repeating History

Android seems to be repeating history by way of Windows. The platform’s growing dominance in the mobile landscape echoes that of Windows in the desktop and laptop space. And much like Windows, Android’s popularity is making it a prime target for cybercriminals and attackers, albeit at a much faster pace.
 

2013-04-23 - 1Q 2013 Security Roundup - Zero-Days Hits Users Hard at the Start of the Year

While exploits and vulnerabilities are a common problem for users, zero-day exploits in high-profile applications are relatively rare. That was not the case in the first quarter of 2013. Multiple zero-day exploits were found targeting popular applications like Java and Adobe Flash Player, Acrobat, and Reader.

In addition, as predicted, we saw improvements in already-known threats like spam botnets, banking Trojans, and readily available exploit kits. Other high-profile incidents include the South Korean cyber attacks in March, which reiterated the dangers targeted attacks pose. On the mobile front, fake versions of popular apps remained a problem though phishers found a new target in the form of mobile browsers.

CONTACT ME

Alan Wallace

PUBLIC RELATIONS CONSULTANT


Phone:

+1.425.691.8757

WeChat ID: presscontact

Email:

fromthesite@outlook.com 

Philadelphia, Pennsylvania USA

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Copyright 2020 Alan Wallace