SVP, Corporate Communications
Los Angeles, CA
CyberDefender Corporation (CYDE)
was an anti-malware software solutions developer with consumer and small business (SMB) focus. The firm's growth was driven by Public Relations efforts. These public relations activities include media outreach, conferences and user-groups. Developed, executed, and managed comprehensive public relations plan designed to penetrate and grow in targeted markets. Communicate with media, management, vendors and customers to coordinate overall effort in accordance with corporate goals for public and investor relations. Worked with investors, product and business development.
Introduction of all of the company’s new product offerings
Created Quattro partnership for full customer support services. Introduction for these new offerings included various product promotions with “National Free Tech Support Days” to encourage product use and showcase premium tech support services.
Hired internal and external resources to manage and execute the vision of PR and IR. This includes working with key investors, outside agencies, graphic designers, Industry experts, and analysts for additional communication strategies.
Managed events such as RSA, and press events such as Showstopper during CES and other key trade events.
Mooninite sign raffle during the RSA conference – one week after sign shut down Boston. Bloggers called it the best advertisement at the conference.
Raised funds for the family of CNET’s James Kim, a friend who passed during his tenure at CNET.