Panda Software
Vice President Corporate Communications
Glendale, CA
https://www.pandasecurity.com
Panda Software is a manufacturer and developer of antivirus and security hardware, software, and web-delivered solutions. During my time supervising Public Relations activities in the US, the companies’ awareness dramatically improved, the company enjoyed substantial growth in the amount and quality of product reviews, increased web traffic by 500% additionally the company’s global revenue increased by $30 million.
Results Include:
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Supervised Public Relations efforts for the US which included among others: product launches of hardware and software solutions (enterprise, Single Office Home Office (SOHO), and consumers.)
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Coordinated media activities with the firm's international headquarters located in Madrid and Bilbao, Spain all media activities related to malware, vulnerabilities, events, conferences, reviews, etc.
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Reworked, revised, and localized corporate communications and public relations strategies, materials, media tools, and solutions including an overhaul of media databases and tracking solutions, to better deliver results including guidance on localizing and enhancing the product based on review and media critiques.
News Highlights
Marcom Materials
Press Releases
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08/09/04 Panda & Microsoft Announce XP2 Upgrade Compatibility
07/30/04 Panda Launches TruPREVENT
06/30/04 Panda Launches TruPREVENT Beta
06/27/04 1st Worldwide Internet Security Day
03/24/04 Panda Software Increases Channel with Merisel
03/11/04 Panda to Showcase at CeBIT 2004 Germany
02/24/04 Panda Joins Microsoft VIA "Virus Information Alliance"
02/11/04 Panda Software Increases Channel with Lifeboat
02/04/04 Panda's Titanium 2004 Awarded ‘5-Stars’ from Antivirus.About.com
01/25/04 Panda Announces Launch of Linux Platform Solutions
01/08/04 Panda Software Reaches Codie's Finals
01/07/04 Panda & Secure Resolutions Form Alliance
01/07/04 SIIA Selects Panda Software's VirusPortal
12/17/03 Panda Software Launches WebAdmin
11/25/03 Riggs Eckelberry Panda Software GM Concludes Contract
11/04/03 Panda Software Customers Applaud GateDefender Hardware Appliance
10/31/03 Panda Software Launches Titanium 2004
10/31/03 Panda Software Launches Panda Platinum Internet Security
10/31/03 Panda Software Launches Next-Generation Security and AV Solutions
10/31/03 Panda Software Launches EnterpriSecure
10/31/03 Panda Software Launches ClientShield
10/31/03 Panda Software Launches BusinesSecure
09/29/03 Panda Software Announces Basic Virus Course
09/17/03 Panda Software Announces Appoint of Riggs Eckelberry
09/12/03 Panda Software Awarded Semi-Finalist at RetailVision
08/06/03 Panda Software Announces Matching Seats Program for Business & Employees
07/08/03 Panda Software Provides Up to the Minute Updates at pandasoftware.com
06/19/03 Panda Announces Updates for Exchange Server 2003
06/19/03 Panda Software Announces Education Pricing for its Security Solutions
06/11/03 Panda Applauds Microsoft's New Initiatives for Improved Security
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Virus Alerts
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06/15/04 Panda Virus Alert - Cabir
06/09/04 Panda Virus Alert - Korgo Variants
06/01/04 Panda Virus Alert - Top Ten Viruses May 2004
05/20/04 Panda Virus Alert - BoBax Variants A, B, C
05/11/04 Panda Virus Alert - Sasser F Variant Released
05/09/04 Panda Virus Alert - Sasser Creator Arrested and Release of Sasser.E
05/06/04 Panda Virus Alert - Search for Sasser Creator
05/03/04 Panda Virus Alert - Red Alert
05/03/04 Panda Virus Alert - Sasser Creates Red Alert
05/02/04 Panda Virus Alert - Sasser A & B Amber Alert
05/02/04 Panda Virus Alert - Sasser.B
04/22/04 Panda Virus Alert - Spam Downloads Trojan
02/11/04 Panda Virus Alert - DoomJuice.B
02/09/04 Panda Virus Alert - DoomJuice.A
02/02/04 Panda Virus Alert - MyDoom.A Timeline
01/29/04 Panda Virus Alert - Mydoom.A
01/28/04 Panda Virus Alert - Mydoom.B
01/27/04 Panda Virus Alert - Mydoom.A - Release #1
01/27/04 Panda Virus Alert - Mydoom.A - Release #2
01/27/04 Panda Virus Alert - Mydoom.A - Release #3
01/19/04 Panda Virus Alert - Bagel.A.Worm Alert Release #1
01/19/04 Panda Virus Alert - Bagel.A.Worm Alert Release #2
08/21/03 Panda Virus Alert - Largest Virus Attack Ever
08/19/03 Panda Virus Alert - Sobig.F
08/12/03 Panda Virus Alert - W32-Blaster
07/15/03 Panda Virus Alert - LoHack.B Worm
02/17/03 Panda Virus Alert - Bagle.B Worm
Panda Software References
Alan is a brilliant communicator and manages to find traction in the toughest situation. He is an invaluable asset to any company. - Riggs Eckelberry
I've worked with Alan on products from several clients of his, most memorably Panda. Panda had no presence or mindshare in the US before Alan's excellent work bringing it to the attention of the US trade press. I spend all day bombarded by requests from PR and "managing" them, but I welcome Alan's calls and e-mails. I always get value out of them. - Larry Seltzer
Alan's dedication to excellence in publicity played a key role at Panda Software. Alan has a wide network of media contacts, which kept Panda's name firmly entrenched in the consumer mind. The press he generated provided an abundance of incoming traffic to our website, which pushed our page rank and incoming links ever higher. The result was less money was needed to be spent on traditional advertising with no loss of revenue. Panda won big. I am sure whatever company Alan is involved with can look forward to a similar experience. - Brian Meert