Alan Wallace
PUBLIC RELATIONS SPECIALIST
Cybersecurity Issues
Positioning Specialist
Crisis Communications
Incident Reporting
Product Launches
Media Strategist
Cybersecurity Pundits: 2024 List of Industry Experts
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CEO/Co-Founder InterActive Agency aka (iAgency)
Grew US Brand Rank #12 to #4 (Panda Security)
Introduced First Wireless Internet Radio (Live365)
I thrive on unique challenges and have a proven history of success. This includes brand-building results for Panda Software (#12-4 per Ziff Davis) and leading the communications team credited for helping Live365 become the top-ranked Internet Radio Network per Arbitron. Results include achieving outstanding results in Top Tier Media, creating high-quality corporate presentations, monitoring competitors effectively, and skillfully managing crisis communications. What do successful communication results mean to you?
EXPERIENCE
Chief Communications Officer
New York, NY
APRIL 2024 - PRESENT
American Weekend Entertainment, Inc. &
Music Daily
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Developing Communication Strategies: Creating and implementing effective communication plans to promote the brand, Products, Team, and other news, as well as the investor newsletter and other announcements.
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Managing Internal and External Communications: Ensuring consistent messaging across all platforms, including external press releases.
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Media Relations: Building & maintaining relationships with journalists, including the establishment of media tools and databases
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Training and Development: Training staff on effective communication techniques and media handling
Public Relations Consulting
2021-PRESENT
PressContact
Current and Previous Clients Include:
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Resecurity
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Nimble CRM
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Chenxi Wang - Rain Capital VC
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RunSafe Security
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identity.digital - Acquired Afilias in 2020 (known then as Donuts). Transitioned key messages for the M&A. Initiated new product promotions to media. The client continued successful efforts with an additional contract.
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Movius Corporation - Relaunched the client's secure messaging app with media emphasis on its use in the financial sector (JP Morgan Chase).
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MadisonAlexander Public Relations – Created a new media database and messaging for a 60% increase in client product reviews for this client in the secure data storage sector.
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Rubenstein Public Relations
Chief Communications Officer
Marina del Rey, CA
Cosmic Wire, Inc.
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Updated company messaging, and created press kit, press releases, and media databases for this Web3, Blockchain, and Metaverse company.
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Established media wire and monitoring relationships and news media relationships.
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Established company, client, and competitor daily news alerts.
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Management staff and vendor relationships
Fractional Vice President
New York, NY
Rubenstein Public Relations
Initial 90 Contract Successfully Completed and Extended
Clients Included:
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Experian - Increased media outreach by 25% & enhanced messaging for DeFi, Fraud Technology, and new consumer offerings.
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Cosmic Wire - Revamped introduction of this Web3 startup, authored key messaging for early media outreach for tier 1 media.
Director of Corporate Communications
Horsham, PA
Afilias, Inc.
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Initiated and drove messaging, and response including media and social media outreach for each global office including agency supervision for Ireland, the US, Canada, India, China, and Australia.
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Created news and tracking tools to deliver real-time, daily summaries and urgent notifications of corporate, product, security, and social updates to the executive team and brand managers. Notifications include association press releases, corporate and executive social media activity even public affairs and related government news.
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Built video/audio production facilities in Horsham for use w/ media interviews, social media, announcements & event productions.
Consulting
Seattle, WA
PressContact
Contract Visa – Media Relations Security
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Rebuilt media database to be proactive for security media - including social media, and monitoring system.
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Led proactive and reactive messaging for EMV Chip and Pin & Two-Way Fraud Alert messaging.
Contract ICANN - Produced two videos featuring former Vice President Al Gore (1) to honor internet pioneer Vint G. Cerf of Google - (2) to Honor Frances W. Preston of BMI.
Contract Alaska Airlines - Market Manager outreach campaign
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Established a 2-week promo team to engage consumers with office visits and social media visits including Boeing, Disney, Starbucks, T-Mobile & Zillow.
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Brand awareness via social media, appearances & promotions www.alaskaair.com/nonstopservice.
Contract Data Privacy Day, Seattle, WA - Team member Media Relations & event promotion
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Media pitch team member for the 2014 Data Protection & Breach Readiness Planning Guide release.
Senior Manager, Global Public Relations NABU
Seattle, WA
Trend Micro
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Developed and implemented the 2010 consumer solutions launch strategy, Coverage Growth of 300% for the new product launch.
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Secured above-the-fold front-page New York Times coverage for a China-focused cyber threat story.
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Implemented Washington DC media junket. Key media results included 3 immediate appearances on Fox Business Channel, Washington Post, ARS Technical, New Yorker Magazine, Christian Science Monitor, Federal Media & Rob Pegoraro
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Produced SafeSync for Business Video: David Coursey interviews Dan Conlon incl. French & German overdubs.
Senior Public Relations Manager
Redmond, WA
Microsoft
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Managed communication and presentation strategies for RSA, Black Hat, and CanSecWest conferences.
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PR supervisor/editor for Microsoft's SIR Reports (V5, V6, V7)
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Microsoft Security Response Center (MSRC) team video producer.
SVP Corporate Communications
Los Angeles, CA
CyberDefender
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Created Quattro partnership for full customer support services including new product offerings. Promotions included “National Free Tech Support Days” to encourage product use and showcase premium tech support services.
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Best RSA Promotion used Cartoon Network's “Mooninite” sign raffle one week after the same signs shut down Boston.
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Created an event to raise funds for CNET's James Kim family, a friend who passed during an Oregon snowstorm.
VP Corporate Communications
Monrovia, CA
MeziMedia
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Developed press room and media tools including Vocus implementation.
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Built communications strategy offices in Los Angeles, Shanghai & Tokyo including global, US & Pan Pacific News.
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Content localization/distribution including Pan Pacific (marcomm materials, product launches, and press releases).
VP Corporate Communications
Glendale, CA
Panda Security
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Supervised US Public Relations efforts for product launches of enterprise, SOHO, and consumer solutions.
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The company saw an increase in revenue of 25+ Million during this media coverage growth.
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Press coverage increased from 1,250 stories to 25,000 stories.
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Ziff Davis (key media outlet) reported company brand awareness increased from #12 to #4.
SVP Corporate Communication
Foster City, CA
Live365, Inc.
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#1 Internet Radio Network 10/2001 (Arbitron)
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Increased media coverage by +500%. Features included: Business 2.0, Forbes, Time and ON Magazine, USA Today, CNN, CNNFN.
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Conference speaker – Events included Internet World, CES, NAB, and Streaming Media.
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Effectively managed crisis PR during July 2001, layoffs, the former employee sent mass email incorrectly stating that company had lost funding and was closing.
VP Marketing
Foster City, CA
Live365, Inc.
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Overhauled department budget for marketing & PR with contract renegotiations that saved $240,000 per year while also increasing website traffic, media coverage, and branding results.
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Managed a staff of ten, with added PR Agency and consulting teams.
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Helped company engineer develop first ever wireless Internet Radio. Comprised of an IPAQ (PocketPC), Live365 created streaming MP3 software and Ricochet modem.
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Increased media coverage 20 mo. media breaks with (2) PR firms to over 100 mo. media breaks with (1) agency.
CEO, Co-founder
Los Angeles, CA
InterActive Agency / iAgency
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Created iAgency Newswire, the first PR database-driven email list; subscribed to by 2,000+ influencers.
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Esther Dyson included a press release for the sale of Business.com in her book "Release 2.0".
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Client list included: PIXELON, Warner Bros. Online, HBO, UnityMail, Symantec, Quarterdeck, AOL Digital Cities Los Angeles, Dodgers.com, Hollywood.com, Writers Guild of America, JamesBond.com, and The Palace.
Board of Directors
2023 - PRESENT
RUSH Philanthropic Arts Foundation
RUSH, founded in 1995, is a community-driven art space focused on teaching art to inner city kids. Co-founded by Danny Simmons, Russell Simmons, and Joseph "Rev. Run" Simmons. Rush provides opportunities for local artists and curators, with a strong emphasis on community revitalization. The organization offers arts-based educational programs for youth and has partnerships with cultural organizations such as the African American Museum, Amalgam Comics, the Barnes, the Philadelphia Academy of Fine Arts, and Mural Arts of Philadelphia.
Alan Wallace collaborates with Danny Simmons on media, photography, web and communications strategy to enhance RUSH's outreach.
Board of Advisors
2023 - 2024
American Weekend Entertainment, Inc.
American Weekend Entertainment (AWE) is a creator agency founded by seasoned music and digital executives with a pulse on Gen Z culture. AWE is the parent company of Music Daily, a culture first music and lifestyle network; powered by Gen Z creators, creatives, storytellers, culture & community action takers.
Forbes Communications Council
NOV 2016 - DEC 2020
Forbes Communications Council
Forbes Communications Council is a vetted professional networking community for senior-level communications and public relations executives.
CX Advisory Board
MAR 2017 - DEC 2020
Certificate Program @ Rutgers Business School
Advisor to the Customer Experience Certificate Program at Rutgers University. Designed to train and develop professionals in the ever-evolving customer experience field. You’re armed with strategies to solve messy, real-world problems and to communicate results. You gain technical, analytical, and communication skills through Rutgers' project-based interdisciplinary curriculum, which seeks to provide a comprehensive understanding of the new customer experience.
BOARDS
Board of Directors
2023 - PRESENT
RUSH Philanthropic Arts Foundation
RUSH, founded in 1995, is a community-driven art space focused on teaching art to inner city kids. Co-founded by Danny Simmons, Russell Simmons, and Joseph "Rev. Run" Simmons. Rush provides opportunities for local artists and curators, with a strong emphasis on community revitalization. The organization offers arts-based educational programs for youth and has partnerships with cultural organizations such as the African American Museum, Amalgam Comics, the Barnes, the Philadelphia Academy of Fine Arts, and Mural Arts of Philadelphia.
Alan Wallace collaborates with Danny Simmons on media, photography, web and communications strategy to enhance RUSH's outreach.
Board of Advisors
2023 - PRESENT
American Weekend Entertainment, Inc.
American Weekend Entertainment (AWE) is a creator agency founded by seasoned music and digital executives with a pulse on Gen Z culture. AWE is the parent company of Music Daily, a culture first music and lifestyle network; powered by Gen Z creators, creatives, storytellers, culture & community action takers.
Forbes Communications Council
NOV 2016 - DEC 2020
Forbes Communications Council
Forbes Communications Council is a vetted professional networking community for senior-level communications and public relations executives.
CX Advisory Board
MAR 2017 - DEC 2020
Certificate Program @ Rutgers Business School
Advisor to the Customer Experience Certificate Program at Rutgers University. Designed to train and develop professionals in the ever-evolving customer experience field. You’re armed with strategies to solve messy, real-world problems and to communicate results. You gain technical, analytical, and communication skills through Rutgers' project-based interdisciplinary curriculum, which seeks to provide a comprehensive understanding of the new customer experience.
EDUCATION
Batchelor of Business Administration
Nashville, TN
London, England
Belmont University
University of London Union
The first student to launch an overseas learning studies program.
Work-Study Included:
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United Press International Foreign correspondent - last reporter to see the Beatles Studio before its first-ever renovation.
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Virgin Music Publishing assisted with Virgin Music and Ten Music Publishing's merger.
EMPLOYERS
SKILLS
Office365 - Advanced
Cision and Businesswire
Salesforce, Cerkl
Adobe Creative Suite - Proficient
Daily Competitive Monitoring
Global Agency Management
EXPERTISE
Corporate Communicatons
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Excellent Communication Skills
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Strategic Thinking
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Adaptability
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Relationship Building
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Crisis Management
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Public Relations
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Content Creation
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Branding & Messaging
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Data & Analytics
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Emotional Intelligence
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Team Player
Media Relations
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Media Landscape Understanding
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Strong Storytelling Skills
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Continual Building of Trust & Credibility
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Timeliness & Responsiveness
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Customized Pitching
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Established Relationships
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Subject Matter Expertise
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Crisis Communication Skills
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Respect for Deadlines
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Measuring & Monitoring
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Understanding Journalists' Needs
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Flexibility & Adaptability
Internal Communications
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Clear & Transparent Communication
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Two-Way Communication
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Tailoring Messages for the Audience
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Consistency in Messaging
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Utilization of Various Communication Channels
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Storytelling
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Employee Advocacy
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Understanding Organizational Culture
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Measurement & Feedback
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Change Management Support
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Collaboration with HR & Leadership
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Continuous Learning & Improvement