New Tools for PR Pros: Targeting Podcasts with Precision – Have You Tried MillionPodcasts Yet?
- Alan Wallace
- Sep 5
- 2 min read
As one of the early team members at Live365, I had a front-row seat to the rise of streaming audio and podcasting. What was once a niche format has become essential to modern media strategy. Today, with earned media increasingly driven by “will it get a click?” decision-making, podcasts have increasingly become a must-have channel for PR outreach.
Over the years, I’ve relied on mainstays like Cision, Meltwater, and Muck Rack - and tested several AI-powered tools along the way. But few have impressed me like MillionPodcasts, a platform built specifically for discovering and targeting the right podcasts for PR campaigns and guest placement.
What Sets MillionPodcasts Apart?
It’s not just about finding podcasts. It’s about finding the right audience. That’s what makes MillionPodcasts stand out.
Core Platform Features:
Fully classified podcast data (hosts, guests, sponsors, and more)- Verified contact details for outreach- Smart, PR-friendly filters to surface high-value opportunities
Recent Enhancements Worth Noting
Advanced Filters
Quickly identify shows that:
Feature regular guest speakers
Have active sponsor relationships
Distribute on multiple platforms (Apple, Spotify, YouTube)
Spotify-Only Podcasts
MillionPodcasts now updates its database monthly, pulling exclusive content from Spotify - not just Apple Podcasts. That means you're not missing out on top-performing shows that aren’t cross-listed.
Boolean Search Support
Use logical operators like AND, OR, and - to refine queries.Example: business AND marketing OR branding -"growth hacks"This brings to the users review shows that cover business and either marketing or branding - while filtering out generic “growth hack” noise.
Audience Type Filter
You can now filter podcasts by audience type - think CEOs, physicians, entrepreneurs - so you're not just targeting a show, you're reaching the right listeners.
What’s Coming Next?
MillionPodcasts is rolling out some major updates soon:
Apple, Spotify, and YouTube charts integrated directly into the platform
Episode-level search, so you can pitch based on actual topics discussed
More granular location filters, including metro areas and global regions
Expanded Spotify data added continuously
Data Snapshot (MillionPodcasts Database)
Total Podcasts: 2.6M
Podcasts with Contact Info: 1M
Podcast Networks/Producers with Contact Info: 6K
Contacts Updated (Last 3 Months): 32.3K
New Podcasts Added (Last 3 Months): 340.5K
Total Episodes: 62.1M
New Episodes Added (Last Month): 300K
Video Podcasts on YouTube: 30.4K
Podcasts with Sponsors: 24.8K
Podcasts Accepting Guests: 135.9K
Supported Languages: 180
Podcast Categories: 11.3K
Who's Searching for What?According to the platform, the most common podcast research queries right now include: Business, Technology, Marketing, Real Estate, Entrepreneurs, Music, History, Movies, AI, Leadership, Conspiracy, and Joe Rogan.
If podcasts aren’t already part of your media strategy, you’re missing the shift. Tools like MillionPodcasts are helping PR pros move beyond outdated distribution and build meaningful, audience-specific campaigns that land - and last.
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