As a publicist, are you having issues with email deliverability?
- Alan Wallace
- Sep 20
- 1 min read

There are new email rules from Microsoft, Google and Yahoo and they are likely filtering some of your email?
Here is guidance for your email accounts that should help.
Microsoft Emails
Google Emails https://lnkd.in/ecPhkXVi
You also need to include this unsubscribe info in your headers:
Here are the exact strings and both headers need to be included on every bulk/announcement email:
List-Unsubscribe: <mailto:unsubscribe@domain.com?subject=unsubscribe>, <https://lnkd.in/eF6Kp66v>
List-Unsubscribe-Post: List-Unsubscribe=One-Click
Notes:
Include both a mailto: and an https URL. Gmail/Yahoo prefer the https one-click (RFC 8058).
The https URL must uniquely identify the recipient and not require login, forms, or confirmation.
Respond with HTTP 200 quickly (≤2s). Do the removal server-side.
Hope this helps!

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