Established first public relations, marketing and advertising firm for the Internet and as co-founder served as its CEO. Managed this agency and grew revenues to more than $2 million. We owned two prime Internet domains - iAgency.com and InterActiveAgency.com. As CEO, I oversaw company development and supervised public relations efforts for entertainment and high-tech clients. Specific responsibilities included new business development, media relations and strategic planning, as well as day-to-day business operations. Agency launched more than 90 Web sites, companies and products. Client efforts included press tours, road shows and various trade events such as Internet World, Comdex, Milia, Computer Game Developers Conference and National Association of Broadcasters (NAB). Sold agency in 2000.
Chose name and acquired trademarks for company’s iAgency™ brand.
Created iAgency Newswire, one the first PR firm email database driven list subscribed to by more than 2,000 journalists and influencers.
Conceived and executed highly successful client strategies using public relations, advertising and Web marketing. Company categories included Enterprise applications, ASP solutions, software applications, games, technology, broadband, telecommunication and wireless companies.
Client list included: Warner Bros. Online, HBO, UnityMail, Symantec, Quarterdeck, AOL Digital Cities Los Angeles, Dodgers.com, Hollywood.com, Writers Guild of America, JamesBond.com and The Palace.
Press release written for the the sale of Business.com included in Esther Dyson's book "Release 2.0".
InterActive Agency (iAgency™)
Co founder, CEO