US PR for international tech companies entering the American market
I have launched Spanish, Japanese and Irish technology companies with US press.
Could we talk this week?The problem
Entering the US market means translating a product, founder story, and proof points for journalists who do not know your category yet. You need a local PR lead who can sharpen the story, prepare spokespeople, and coordinate a credible launch without promising coverage.
What I do
- US narrative and positioning
- Media list and newsroom outreach
- Founder and spokesperson preparation
- Launch and issues communications
Relevant experience
Former UPI foreign correspondent before moving into public relations. Source
Past roles include Global Senior Public Relations Manager at Trend Micro, member of the Trustworthy Computing team at Microsoft, and Director of Corporate Communications at Afilias. Source
Co-founder and former CEO of InterActive Agency (iAgency), a pioneering internet PR and advertising firm founded in 1995. Source
How an engagement works
I will shape the US story, map the right technology and business reporters, prepare briefing materials, and coordinate outreach with your team. If a breach or serious incident occurs, the first 72 hours focus on facts, approvals, spokesperson readiness, and consistent updates; I do not provide legal advice or promise legal clearance.
The first 30 days
- Days 1–7: align on market goals, audience, proof points, risks, and approval owners.
- Days 8–14: build the US narrative, messaging points, media targets, and spokesperson brief.
- Days 15–30: rehearse the pitch, begin focused outreach, and review responses with you.
Questions
Who is this for?
International technology companies entering the American market that need a clear US story, prepared spokespeople, and focused media work.
Will you guarantee press coverage?
No. I will develop a relevant story, target appropriate reporters, and manage the work carefully, but editorial decisions belong to the press.
Can you support a breach or other issue?
Yes. I can help organize facts, messages, approvals, spokesperson preparation, and updates during the first 72 hours. Legal advice and legal clearance remain with your counsel.
What do you need from us to start?
A short briefing on the product, US goal, audiences, available evidence, internal decision-makers, and any known timing or risk constraints.