Alan Wallace
PUBLIC RELATIONS SPECIALIST
Cybersecurity Issues
Positioning Specialist
Crisis Communications
Incident Reporting
Product Launches
Media Strategist
Phone: +1.425.691.8757
WeChat ID: presscontact
Email: fromthesite@outlook.com
LinkedIn: PressContact
CEO/Co-Founder InterActive Agency aka (iAgency)
Introduced First Wireless Internet Radio (Live365)
Grew US Brand Rank #12 to #4 (Panda Security)
EXPERIENCE
Present
Self Employed - Public Relations Consultant
PRESSCONTACT - Doylestown, Pennsylvania
Current and Previous Clients Include:
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Music Daily & American Weekend Entertainment
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identity.digital - Acquired Afilias in 2020 (known then as Donuts). Transitioned key messages for the M&A. Initiated new product promotion to media. Client continued successful efforts with an additional contract.
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Movius Corporation - Relaunched secure messaging app used in the financial sector (JP Morgan Chase) to media.
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MadisonAlexander Public Relations - Devised new media database and messaging for 60% increase in client product reviews.
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Rubenstein Public Relations
Chief Communications Officer
COSMIC WIRE - Marina Del Rey, CA
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Creation of company messaging, press kit, press releases and media databases for this Web3, Blockchain and Metaverse company.
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Established media wire and monitoring relationships and news media relationships
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Established company, client, and competitor daily news alerts
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Management staff and vendor relationships
Vice President
RUBENSTEIN PUBLIC RELATIONS - New York, New York
Initial 90 Contract Successfully Completed and Extended
Clients Included:
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Experian - Increased media outreach by 25% & enhanced messaging for DeFi, Fraud Technology, and new consumer offerings.
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Cosmic Wire - Revamped introduction of this Web3 startup, authored key messaging for early media outreach for tier 1 media.
Director Corporate Communications
Company Acquired by Donuts.co
AFILIAS, INC. - Horsham, Pennsylvania
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Initiates and drives messaging, response including media and social media outreach for each global office including agency supervision for Ireland, US, Canada, India, China and Australia.
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Created news and tracking tools deliver real time, daily summaries and urgent notifications of corporate, product, security and social updates to the executive team and brand managers. Notifications include association press releases, corporate and executive social media activity even public affairs and related government news.
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Built video/audio production facilities in Horsham for use w/ media interviews, social media, announcements & event productions.
Director North America Public Relations
ACRONIS, INC. - Burlington, Massachusetts
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Relations with key media had fallen – it was necessary to re-launch 2015 solutions to key media and we presented solutions again during CES @ Showstoppers, Las Vegas as well as Mobile World Congress, Barcelona. An increase in reviews in key media showed immediate results.
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Relaunch of products served as the foundation for results on the next series of products including Acronis Access Connect, Acronis TrueImage 2016, and Acronis Access Advanced.
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Secured Positive and consumer driving coverage with Wall Street Journal Radio, PC Mag, PC World and more.
Director Public Relations
ENDURANCE INTERNATIONAL - Burlington, Massachusetts
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Public Company with no PR department or tools monitoring or distributions tools in place. Established companies first public relations & social media department including budget, agency search, wire release services for IR/ PR.
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Implemented Vocus media tools for PR databases, media outreach including media and social media monitoring.
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Resolved and removed coverage resulting from fake "Anonymous" HostGator reported attack.
Consulting
PRESSCONTACT LLC - Sammamish, Washington
Contract Visa – Media Relations Security
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Rebuilt media database to be proactive for security media - including social media, monitoring system.
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Led proactive and reactive messaging for EMV Chip and Pin & Two-Way Fraud Alert messaging.
Contract Alaska Airlines - Market Manager outreach campaign
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Established 2-week promo team to engage consumers with office visits and social media visits included Boeing, Disney, Starbucks, T-Mobile & Zillow.
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Brand awareness via social media, appearances & promotions www.alaskaair.com/nonstopservice.
Contract Data Privacy Day, Seattle, WA - Team member Media Relations & event promotion
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Media pitch team member for 2014 Data Protection & Breach Readiness Planning Guide release.
Senior Global PR Manager
TREND MICRO - Cupertino, California
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Developed implemented 2010 consumer solutions launch strategy, Coverage Growth 300% for the new product launch.
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Secured above the fold front page New York Times coverage for China-focused cyber threat story.
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Implemented Washington DC media junket. Key media results included 3 immediate appearances on Fox Business Channel, Washington Post, ARS Technical, New Yorker Magazine, Christian Science Monitor, Federal Media & Rob Pegoraro
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Produced SafeSync for Business Video: David Coursey interviews Dan Conlon incl. French & German overdubs.
Senior Public Relations Manager
MICROSOFT/TRUSTWORTHY COMPUTING - Redmond, Washington
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Managed communication and presentation strategies for RSA, Black Hat and CanSecWest conferences.
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PR supervisor / editor for Microsoft's SIR Reports (V5, V6, V7)
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Microsoft Security Response Center (MSRC) team video producer.
Senior VP of Corporate Communications
CYBERDEFENDER - Los Angeles, California
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Created Quattro partnership for full customer support services including new product offerings. Promotions included “National Free Tech Support Days” to encourage product use and showcase premium tech support services.
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Best RSA Promotion used Cartoon Network “Mooninite” sign raffle one week after same signs shut down Boston.
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Created event to raise funds for CNET's James Kim family, a friend who passed during Oregon snowstorm.
Vice President of Corporate Communications
MEZIMEDIA GROUP- Monrovia, California
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Developed press room and media tools including Vocus implementation.
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Built communications strategy offices in Los Angeles, Shanghai & Tokyo including global, US & Pan Pacific News.
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Content localization/distribution including Pan Pacific (marcomm materials, product launches and press releases).
Vice President Corporate Communications
PANDA SOFTWARE - Glendale, California
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Supervised US, Public Relations efforts for product launches of enterprise, SOHO and consumer solutions.
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Company saw increased in revenue of 25+ Million during this media coverage growth.
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Press coverage increased from 1,250 stories to 25,000 stories.
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Ziff Davis (key media outlet), reported company brand awareness increased from #12 to #4.
SVP Corporate Communications
LIVE 365 - Foster City, California.
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#1 Internet Radio Network 10/2001 (Arbitron)
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Increased media coverage by +500%. Features included: Business 2.0, Forbes, Time and ON Magazine, USA Today, CNN, CNNFN.
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Conference speaker – Events included Internet World, CES, NAB and Streaming Media.
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Effectively managed crisis PR during July 2001, layoffs, former employee sent mass email incorrectly stating that company had lost funding and was closing.
VP Marketing
LIVE 365 - Foster City, California.
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Overhauled department budget for marketing & PR with contract renegotiations that saved $240,000 per year while also increasing website traffic, media coverage and branding results.
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Managed staff of ten, with added PR Agency and consulting teams.
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Helped company engineer develop first ever wireless Internet Radio. Comprised of an IPAQ (PocketPC), Live365 created streaming MP3 software and Ricochet modem.
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Increased media coverage 20 mo. media breaks with (2) PR firms to over 100 mo. media breaks with (1) agency.
CEO - Co-Founder
InterActive Agency (IAGENCY) - Los Angeles, California
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Created iAgency Newswire, first PR database-driven email list; subscribed to by 2,000+ influencers.
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Esther Dyson included press release for the sale of Business.com in her book "Release 2.0".
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Client list included: PIXELON, Warner Bros. Online, HBO, UnityMail, Symantec, Quarterdeck, AOL Digital Cities Los Angeles, Dodgers.com, Hollywood.com, Writers Guild of America, JamesBond.com and The Palace.
EDUCATION
BBA Business Administration
BELMONT UNIVERSITY, Nashville, Tennessee
Study Abroad
UNIVERSITY OF LONDON UNION, (ULU)
London, England
The first student to launch overseas learning studies program
Work-Study Included:
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United Press International Foreign correspondent - last reporter to see the Beatles Studio before its first-ever renovation.
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Virgin Music Publishing assisted on Virgin Music and Ten Music Publishing merger.
EMPLOYERS
SKILLS
Strong Media Relationships
Crisis Communications
Strategist
Cybersecurity Specialist
Competitive Monitoring
Adobe Creative Suite - Proficient
EXPERTISE
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Panda Security's media coverage for the new product launch exceeded and outpaced all expectations. Press coverage increased from 1,250 stories globally to 25,000 stories just in the US. Ziff Davis (key media outlet), reported company brand awareness increased from #12 to #4; based solely on US PR. Company revenue increased by $25 M.
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Afilias was acknowledged by the Guinness World Records organization. Acceptance of the award included key company executives and Australian partners. Team photo displayed on Billboard in Times Square. Afilias holds the official Guinness World Record for “Largest Migration of an Internet Level Domain in a single transaction.”
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Live365 engineer developed technology not noticed within the company. Marketing packaged and promoted first-to-market technology that became the first wireless internet radio capable of also streaming audio in the car.
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Led social media seminar training for retiring Top Gun aviation officers at Marine Corps Air Station Miramar to help the officers know how to use social media for their transition into the private sector.
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Hired by ICANN as Video Producer for Tribute to Dr. Vint Cerf: Vice President Al Gore - Nobel Laureate 2007 Peace & Chairman, Generation Investment Management
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Press release written for the sale of Business.com included in Esther Dyson's book "Release 2.0"
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Media Tool Expert - Consultant and beta tester - Quoted in these Press Releases