Alan Wallace
PUBLIC RELATIONS CONSULTANT

Cybersecurity Issues

Crisis Communications

Incident Reporting

Product Launches

Media Strategist


 

Phone: +1.425.691.8757

WeChat ID: presscontact

Email: fromthesite@outlook.com

LinkedIn: PressContact

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CEO/Co-Founder InterActive Agency aka (iAgency)

Introduced First Wireless Internet Radio (Live365)

Grew US Brand Rank #12 to #4  (Panda Security)

EXPERIENCE
 

08/2015 - PRESENT

Director Corporate Communications

AFILIAS, INC. - Horsham, Pennsylvania

  • Initiates and drives messaging, response including media and social media outreach for each global office including agency supervision for Ireland, US, Canada, India, China and Australia.

  • Created news and tracking tools deliver real time, daily summaries and urgent notifications of corporate, product, security and social updates to the executive team and brand managers. Notifications include association press releases, corporate and executive social media activity even public affairs and related government news.

  • Built video/audio production facilities in Horsham for use w/ media interviews, social media, announcements & event productions.

12/2014-06/2015

Director North America Public Relations

ACRONIS, INC. - Burlington, Massachusetts

  • Relations with key media had fallen – it was necessary to re-launch 2015 solutions to key media and we presented solutions again during CES @ Showstoppers, Las Vegas as well as Mobile World Congress, Barcelona. An increase in reviews in key media showed immediate results.

  • Relaunch of products served as the foundation for results on the next series of products including Acronis Access Connect, Acronis TrueImage 2016, and Acronis Access Advanced.

  • Secured Positive and consumer driving coverage with Wall Street Journal Radio, PC Mag, PC World and more.

06/2014-11/2014

Director Public Relations

ENDURANCE INTERNATIONAL - Burlington, Massachusetts

  • Public Company with no PR department or tools monitoring or distributions tools in place. Established companies first public relations & social media department including budget, agency search, wire release services for IR/ PR. 

  • Implemented Vocus media tools for PR databases, media outreach including media and social media monitoring.

  • Resolved and removed coverage resulting from fake "Anonymous" HostGator reported attack.

01/2013-06/2014

Consulting

PRESSCONTACT LLC - Sammamish, Washington

Contract Visa – Media Relations Security

  • Rebuilt media database to be proactive for security media - including social media, monitoring system.

  • Led proactive and reactive messaging for EMV Chip and Pin & Two-Way Fraud Alert messaging.

Contract Alaska Airlines - Market Manager outreach campaign

  • Established 2-week promo team to engage consumers with office visits and social media visits included Boeing, Disney, Starbucks, T-Mobile & Zillow.

  • Brand awareness via social media, appearances & promotions www.alaskaair.com/nonstopservice.

Contract Data Privacy Day, Seattle, WA - Team member Media Relations & event promotion

  • Media pitch team member for 2014 Data Protection & Breach Readiness Planning Guide release.

01/2010-07/2013

Senior Global PR Manager

TREND MICRO - Cupertino, California

  • Developed implemented 2010 consumer solutions launch strategy, Coverage Growth 300% for the new product launch.

  • Secured above the fold front page New York Times coverage for China-focused cyber threat story.

  • Implemented Washington DC media junket. Key media results included 3 immediate appearances on Fox Business Channel, Washington Post, ARS Technical, New Yorker Magazine, Christian Science Monitor, Federal Media & Rob Pegoraro

  • Produced SafeSync for Business Video: David Coursey interviews Dan Conlon incl. French & German overdubs.

07/2008-12/2009

Senior Public Relations Manager

MICROSOFT/TRUSTWORTHY COMPUTING - Redmond, Washington

  • Managed communication and presentation strategies for RSA, Black Hat and CanSecWest conferences.

  • PR supervisor / editor for Microsoft's SIR Reports (V5, V6, V7)

  • Microsoft Security Response Center (MSRC) team video producer.

10/2006-06/2008

Senior VP of Corporate Communications

CYBERDEFENDER - Los Angeles, California

  • Created Quattro partnership for full customer support services including new product offerings. Promotions included “National Free Tech Support Days” to encourage product use and showcase premium tech support services.

  • Best RSA Promotion used Cartoon Network “Mooninite” sign raffle one week after same signs shut down Boston.

  • Created event to raise funds for CNET's James Kim family, a friend who passed during Oregon snowstorm.

05/2005-10/2006

Vice President of Corporate Communications

MEZIMEDIA GROUP- Monrovia, California

  • Developed press room and media tools including Vocus implementation.

  • Built communications strategy offices in Los Angeles, Shanghai & Tokyo including global, US & Pan Pacific News.

  • Content localization/distribution including Pan Pacific (marcomm materials, product launches and press releases).

02/2003-10/2005

Vice President Corporate Communications

PANDA SOFTWARE - Glendale, California

  • Supervised US, Public Relations efforts for product launches of enterprise, SOHO and consumer solutions.

  • Company saw increased in revenue of 25+ Million during this media coverage growth.

  • Press coverage increased from 1,250 stories to 25,000 stories.

  • Ziff Davis (key media outlet), reported company brand awareness increased from #12 to #4.

06/2000-11/2002

SVP Corporate Communications & Marketing

LIVE 365 - Foster City, California

  • #1 Internet Radio Network 10/2001 (Arbitron).

  • Worked with Engineering to developed first Wireless Internet Radio and first PocketPC streaming MP3 software.

  • Primary company spokesperson, interviews included: CNN, CNNfn, TechTV, KTLA & KABC LA & Business 2.0.

  • Forbes, Time and ON Magazine and trade press Averaged 100+ articles per month including TV, radio and print.

05/1995-06/2000

CEO - Co-Founder

INTERACTIVE AGENCY (IAGENCY)
- Los Angeles, California

  • Created iAgency Newswire, first PR database-driven email list; subscribed to by 2,000+ influencers.

  • Esther Dyson included press release for the sale of Business.com in her book "Release 2.0".

  • Client list included: PIXELON, Warner Bros. Online, HBO, UnityMail, Symantec, Quarterdeck, AOL Digital Cities Los Angeles, Dodgers.com, Hollywood.com, Writers Guild of America, JamesBond.com and The Palace.

 
EDUCATION

BBA 2009

BELMONT UNIVERSITY, Nashville, Tennessee

 Study Abroad  2008

UNIVERSITY OF LONDON UNION, (ULU)
London, England


The first student to launch overseas learning studies program


Work-Study Included:

  • United Press International  Foreign correspondent - last reporter to see the Beatles Studio before its first-ever renovation.

  • Virgin Music Publishing assisted on Virgin Music and Ten Music Publishing merger.

EMPLOYERS
 
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SKILLS

Strong Media Relationships

Crisis Communications

Strategist

Cybersecurity Specialist

Photography

Adobe Creative Suite - Proficient

 
EXPERTISE
  • Panda Security media coverage for new product launch exceeded and outpaced all expectations. Press coverage increased from 1,250 stories globally to 25,000 stories just in the US. Ziff Davis (key media outlet), reported company brand awareness increased from #12 to #4; based solely on US PR. Company revenue increased by $25 M.
     

  • Afilias was acknowledged by the Guinness World Records organization. Acceptance of the award included key company executives and Australian partners. Team photo displayed on Billboard in Times Square. Afilias holds the official Guinness World Record for “Largest Migration of an Internet Level Domain in a single transaction.”
     

  • Live365 engineer developed technology not noticed within the company. Marketing packaged and promoted first to market technology that became the first wireless internet radio capable of also streaming audio in the car.
     

  • Led social media seminar training for retiring Top Gun aviation officers at Marine Corps Air Station Miramar to help the officers know how to use social media for their transition into the private sector.
     

  • Hired by ICANN as Video Producer for Tribute to Dr. Vint Cerf: Vice President Al Gore - Nobel Laureate 2007 Peace & Chairman, Generation Investment Management
     

  • Press release written for the sale of Business.com included in Esther Dyson's book "Release 2.0"
     

  • Afilias tasked me with the creation of its news monitoring and reporting solution to alert the executive team about urgent issues as well as daily news summaries featuring competitors, associations and geopolitical situations.
     

  • Microsoft was launching a new product determined to have multiple security holes. Work was initiated with developers to ensure all partners updated the SDK within 30 days or be disconnected from the network.  Product repairs were made in real-time by all partners and the product was now secure 30 days later without any repercussions. This could have been a major public relations nightmare for Microsoft.
     

  • Media Tool Expert - Consultant and beta tester - Quoted in these Press Releases
     

Rutgers, Advisory Board Member, CSX and Cybersecurity Board(s) (2017-2020)

TED/TED Active Member (2010/2020)

Software Information Industry Association - Codie Awards Judge (2003/2020)
Forbes Communications Council (2016-2020)

Top 50 in Streaming, Streaming Magazine (2002)

Rock & Roll Hall of Fame Photography Credit (2012)

​Invision Award (Silver) - Live365 (2001)

Top 50 Internet Industry Executives" - Silicon Alley Reporters - Digital Coast Reporter (1998)

Tenagra Award for Excellence in Marketing (1996)

Awarded by American Red Cross - raised in excess of $500,000 in donations (1992)

United Press International, Foreign Correspondent (1988)

 
CONTACT ME

Alan Wallace

PUBLIC RELATIONS CONSULTANT


Phone:

+1.425.691.8757

WeChat ID: presscontact

Email:

fromthesite@outlook.com 

Philadelphia, Pennsylvania USA

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Copyright 2020 Alan Wallace