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public relations executive Alan Wallace
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Alan Wallace

Cybersecurity Issues

Positioning Specialist

Crisis Communications

Incident Reporting

Product Launches

Media Strategist


Phone: +1.425.691.8757

WeChat ID: presscontact


LinkedIn: PressContact
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CEO/Co-Founder InterActive Agency aka (iAgency)
Introduced First Wireless Internet Radio (Live365)
Grew US Brand Rank #12 to #4  (Panda Security)



Self Employed - Public Relations Consultant

PRESSCONTACT - Doylestown, Pennsylvania
Current and Previous Clients Include:

  • Music Daily & American Weekend Entertainment

  • - Acquired Afilias in 2020 (known then as Donuts). Transitioned key messages for the M&A. Initiated new product promotion to media. Client continued successful efforts with an additional contract.

  • Movius Corporation - Relaunched secure messaging app used in the financial sector (JP Morgan Chase) to media.

  • MadisonAlexander Public Relations - Devised new media database and messaging for 60% increase in client product reviews.

  • Rubenstein Public Relations

Chief Communications Officer

COSMIC WIRE - Marina Del Rey, CA

  • Creation of company messaging, press kit, press releases and media databases for this Web3, Blockchain and Metaverse company.

  • Established media wire and monitoring relationships and news media relationships

  • Established company, client, and competitor daily news alerts

  • Management staff and vendor relationships

Vice President


Initial 90 Contract Successfully Completed and Extended

Clients Included:

  • Experian - Increased media outreach by 25% & enhanced messaging for DeFi, Fraud Technology, and new consumer offerings.

  • Cosmic Wire - Revamped introduction of this Web3 startup, authored key messaging for early media outreach for tier 1 media.

Director Corporate Communications

Company Acquired by 

AFILIAS, INC. - Horsham, Pennsylvania

  • Initiates and drives messaging, response including media and social media outreach for each global office including agency supervision for Ireland, US, Canada, India, China and Australia.

  • Created news and tracking tools deliver real time, daily summaries and urgent notifications of corporate, product, security and social updates to the executive team and brand managers. Notifications include association press releases, corporate and executive social media activity even public affairs and related government news.

  • Built video/audio production facilities in Horsham for use w/ media interviews, social media, announcements & event productions.

Director North America Public Relations

ACRONIS, INC. - Burlington, Massachusetts

  • Relations with key media had fallen – it was necessary to re-launch 2015 solutions to key media and we presented solutions again during CES @ Showstoppers, Las Vegas as well as Mobile World Congress, Barcelona. An increase in reviews in key media showed immediate results.

  • Relaunch of products served as the foundation for results on the next series of products including Acronis Access Connect, Acronis TrueImage 2016, and Acronis Access Advanced.

  • Secured Positive and consumer driving coverage with Wall Street Journal Radio, PC Mag, PC World and more.

Director Public Relations

ENDURANCE INTERNATIONAL - Burlington, Massachusetts

  • Public Company with no PR department or tools monitoring or distributions tools in place. Established companies first public relations & social media department including budget, agency search, wire release services for IR/ PR. 

  • Implemented Vocus media tools for PR databases, media outreach including media and social media monitoring.

  • Resolved and removed coverage resulting from fake "Anonymous" HostGator reported attack.


PRESSCONTACT LLC - Sammamish, Washington

Contract Visa – Media Relations Security

  • Rebuilt media database to be proactive for security media - including social media, monitoring system.

  • Led proactive and reactive messaging for EMV Chip and Pin & Two-Way Fraud Alert messaging.

Contract Alaska Airlines - Market Manager outreach campaign

  • Established 2-week promo team to engage consumers with office visits and social media visits included Boeing, Disney, Starbucks, T-Mobile & Zillow.

  • Brand awareness via social media, appearances & promotions

Contract Data Privacy Day, Seattle, WA - Team member Media Relations & event promotion

  • Media pitch team member for 2014 Data Protection & Breach Readiness Planning Guide release.

Senior Global PR Manager

TREND MICRO - Cupertino, California

  • Developed implemented 2010 consumer solutions launch strategy, Coverage Growth 300% for the new product launch.

  • Secured above the fold front page New York Times coverage for China-focused cyber threat story.

  • Implemented Washington DC media junket. Key media results included 3 immediate appearances on Fox Business Channel, Washington Post, ARS Technical, New Yorker Magazine, Christian Science Monitor, Federal Media & Rob Pegoraro

  • Produced SafeSync for Business Video: David Coursey interviews Dan Conlon incl. French & German overdubs.

Senior Public Relations Manager


  • Managed communication and presentation strategies for RSA, Black Hat and CanSecWest conferences.

  • PR supervisor / editor for Microsoft's SIR Reports (V5, V6, V7)

  • Microsoft Security Response Center (MSRC) team video producer.

Senior VP of Corporate Communications

CYBERDEFENDER - Los Angeles, California

  • Created Quattro partnership for full customer support services including new product offerings. Promotions included “National Free Tech Support Days” to encourage product use and showcase premium tech support services.

  • Best RSA Promotion used Cartoon Network “Mooninite” sign raffle one week after same signs shut down Boston.

  • Created event to raise funds for CNET's James Kim family, a friend who passed during Oregon snowstorm.

Vice President of Corporate Communications

MEZIMEDIA GROUP- Monrovia, California

  • Developed press room and media tools including Vocus implementation.

  • Built communications strategy offices in Los Angeles, Shanghai & Tokyo including global, US & Pan Pacific News.

  • Content localization/distribution including Pan Pacific (marcomm materials, product launches and press releases).

Vice President Corporate Communications

PANDA SOFTWARE - Glendale, California

  • Supervised US, Public Relations efforts for product launches of enterprise, SOHO and consumer solutions.

  • Company saw increased in revenue of 25+ Million during this media coverage growth.

  • Press coverage increased from 1,250 stories to 25,000 stories.

  • Ziff Davis (key media outlet), reported company brand awareness increased from #12 to #4.

SVP Corporate Communications

LIVE 365 - Foster City, California.

  • #1 Internet Radio Network 10/2001 (Arbitron)

  • Increased media coverage by +500%. Features included: Business 2.0, Forbes, Time and ON Magazine, USA Today, CNN, CNNFN.

  • Conference speaker – Events included Internet World, CES, NAB and Streaming Media.

  • Effectively managed crisis PR during July 2001, layoffs, former employee sent mass email incorrectly stating that company had lost funding and was closing. 

VP Marketing

LIVE 365 - Foster City, California.

  • Overhauled department budget for marketing & PR with contract renegotiations that saved $240,000 per year while also increasing website traffic, media coverage and branding results.

  • Managed staff of ten, with added PR Agency and consulting teams. 

  • Helped company engineer develop first ever wireless Internet Radio. Comprised of an IPAQ (PocketPC), Live365 created streaming MP3 software and Ricochet modem.

  • Increased media coverage 20 mo. media breaks with (2) PR firms to over 100 mo. media breaks with (1) agency.

CEO - Co-Founder

InterActive Agency (IAGENCY) - Los Angeles, California

  • Created iAgency Newswire, first PR database-driven email list; subscribed to by 2,000+ influencers.

  • Esther Dyson included press release for the sale of in her book "Release 2.0".

  • Client list included: PIXELON, Warner Bros. Online, HBO, UnityMail, Symantec, Quarterdeck, AOL Digital Cities Los Angeles,,, Writers Guild of America, and The Palace.


BBA Business Administration

BELMONT UNIVERSITY, Nashville, Tennessee

 Study Abroad

London, England

The first student to launch overseas learning studies program

Work-Study Included:

  • United Press International  Foreign correspondent - last reporter to see the Beatles Studio before its first-ever renovation.

  • Virgin Music Publishing assisted on Virgin Music and Ten Music Publishing merger.

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Strong Media Relationships

Crisis Communications


Cybersecurity Specialist

Competitive Monitoring

Adobe Creative Suite - Proficient


Rutgers, Advisory Board Member, CSX and Cybersecurity Board(s) (2017-2020)

TED/TED Active Member (2010/2020)

Software Information Industry Association - Codie Awards Judge (2003/2020)
Forbes Communications Council (2016-2020)

Top 50 in Streaming, Streaming Magazine (2002)

Rock & Roll Hall of Fame Photography Credit (2012)

​Invision Award (Silver) - Live365 (2001)

Top 50 Internet Industry Executives" - Silicon Alley Reporters - Digital Coast Reporter (1998)

Tenagra Award for Excellence in Marketing (1996)

Awarded by American Red Cross - raised in excess of $500,000 in donations (1992)

United Press International, Foreign Correspondent (1988)

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