Alan Wallace
PUBLIC RELATIONS CONSULTANT
Cybersecurity Issues
Crisis Communications
Incident Reporting
Product Launches
Media Strategist
Phone: +1.425.691.8757
WeChat ID: presscontact
Email: fromthesite@outlook.com
LinkedIn: PressContact
CEO/Co-Founder InterActive Agency aka (iAgency)
Introduced First Wireless Internet Radio (Live365)
Grew US Brand Rank #12 to #4 (Panda Security)
EXPERIENCE
08/2015 - PRESENT
Director Corporate Communications
AFILIAS, INC. - Horsham, Pennsylvania
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Initiates and drives messaging, response including media and social media outreach for each global office including agency supervision for Ireland, US, Canada, India, China and Australia.
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Created news and tracking tools deliver real time, daily summaries and urgent notifications of corporate, product, security and social updates to the executive team and brand managers. Notifications include association press releases, corporate and executive social media activity even public affairs and related government news.
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Built video/audio production facilities in Horsham for use w/ media interviews, social media, announcements & event productions.
12/2014-06/2015
Director North America Public Relations
ACRONIS, INC. - Burlington, Massachusetts
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Relations with key media had fallen – it was necessary to re-launch 2015 solutions to key media and we presented solutions again during CES @ Showstoppers, Las Vegas as well as Mobile World Congress, Barcelona. An increase in reviews in key media showed immediate results.
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Relaunch of products served as the foundation for results on the next series of products including Acronis Access Connect, Acronis TrueImage 2016, and Acronis Access Advanced.
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Secured Positive and consumer driving coverage with Wall Street Journal Radio, PC Mag, PC World and more.
06/2014-11/2014
Director Public Relations
ENDURANCE INTERNATIONAL - Burlington, Massachusetts
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Public Company with no PR department or tools monitoring or distributions tools in place. Established companies first public relations & social media department including budget, agency search, wire release services for IR/ PR.
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Implemented Vocus media tools for PR databases, media outreach including media and social media monitoring.
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Resolved and removed coverage resulting from fake "Anonymous" HostGator reported attack.
01/2013-06/2014
Consulting
PRESSCONTACT LLC - Sammamish, Washington
Contract Visa – Media Relations Security
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Rebuilt media database to be proactive for security media - including social media, monitoring system.
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Led proactive and reactive messaging for EMV Chip and Pin & Two-Way Fraud Alert messaging.
Contract Alaska Airlines - Market Manager outreach campaign
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Established 2-week promo team to engage consumers with office visits and social media visits included Boeing, Disney, Starbucks, T-Mobile & Zillow.
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Brand awareness via social media, appearances & promotions
Contract Data Privacy Day, Seattle, WA - Team member Media Relations & event promotion
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Media pitch team member for 2014 Data Protection & Breach Readiness Planning Guide release.
01/2010-07/2013
Senior Global PR Manager
TREND MICRO - Cupertino, California
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Developed implemented 2010 consumer solutions launch strategy, Coverage Growth 300% for the new product launch.
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Secured above the fold front page New York Times coverage for China-focused cyber threat story.
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Implemented Washington DC media junket. Key media results included 3 immediate appearances on Fox Business Channel, Washington Post, ARS Technical, New Yorker Magazine, Christian Science Monitor, Federal Media & Rob Pegoraro
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Produced SafeSync for Business Video: David Coursey interviews Dan Conlon incl. French & German overdubs.
07/2008-12/2009
Senior Public Relations Manager
MICROSOFT/TRUSTWORTHY COMPUTING - Redmond, Washington
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Managed communication and presentation strategies for RSA, Black Hat and CanSecWest conferences.
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PR supervisor / editor for Microsoft's SIR Reports (V5, V6, V7)
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Microsoft Security Response Center (MSRC) team video producer.
10/2006-06/2008
Senior VP of Corporate Communications
CYBERDEFENDER - Los Angeles, California
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Created Quattro partnership for full customer support services including new product offerings. Promotions included “National Free Tech Support Days” to encourage product use and showcase premium tech support services.
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Best RSA Promotion used Cartoon Network “Mooninite” sign raffle one week after same signs shut down Boston.
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Created event to raise funds for CNET's James Kim family, a friend who passed during Oregon snowstorm.
05/2005-10/2006
Vice President of Corporate Communications
MEZIMEDIA GROUP- Monrovia, California
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Developed press room and media tools including Vocus implementation.
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Built communications strategy offices in Los Angeles, Shanghai & Tokyo including global, US & Pan Pacific News.
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Content localization/distribution including Pan Pacific (marcomm materials, product launches and press releases).
02/2003-10/2005
Vice President Corporate Communications
PANDA SOFTWARE - Glendale, California
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Supervised US, Public Relations efforts for product launches of enterprise, SOHO and consumer solutions.
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Company saw increased in revenue of 25+ Million during this media coverage growth.
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Press coverage increased from 1,250 stories to 25,000 stories.
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Ziff Davis (key media outlet), reported company brand awareness increased from #12 to #4.
06/2000-11/2002
SVP Corporate Communications & Marketing
LIVE 365 - Foster City, California
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#1 Internet Radio Network 10/2001 (Arbitron).
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Worked with Engineering to developed first Wireless Internet Radio and first PocketPC streaming MP3 software.
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Primary company spokesperson, interviews included: CNN, CNNfn, TechTV, KTLA & KABC LA & Business 2.0.
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Forbes, Time and ON Magazine and trade press Averaged 100+ articles per month including TV, radio and print.
05/1995-06/2000
CEO - Co-Founder
INTERACTIVE AGENCY (IAGENCY)
- Los Angeles, California
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Created iAgency Newswire, first PR database-driven email list; subscribed to by 2,000+ influencers.
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Esther Dyson included press release for the sale of Business.com in her book "Release 2.0".
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Client list included: PIXELON, Warner Bros. Online, HBO, UnityMail, Symantec, Quarterdeck, AOL Digital Cities Los Angeles, Dodgers.com, Hollywood.com, Writers Guild of America, JamesBond.com and The Palace.
EDUCATION
BBA 2009
BELMONT UNIVERSITY, Nashville, Tennessee
Study Abroad 2008
UNIVERSITY OF LONDON UNION, (ULU)
London, England
The first student to launch overseas learning studies program
Work-Study Included:
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United Press International Foreign correspondent - last reporter to see the Beatles Studio before its first-ever renovation.
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Virgin Music Publishing assisted on Virgin Music and Ten Music Publishing merger.
EMPLOYERS
SKILLS
Strong Media Relationships
Crisis Communications
Strategist
Cybersecurity Specialist
Photography
Adobe Creative Suite - Proficient
EXPERTISE
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Panda Security media coverage for new product launch exceeded and outpaced all expectations. Press coverage increased from 1,250 stories globally to 25,000 stories just in the US. Ziff Davis (key media outlet), reported company brand awareness increased from #12 to #4; based solely on US PR. Company revenue increased by $25 M.
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Afilias was acknowledged by the Guinness World Records organization. Acceptance of the award included key company executives and Australian partners. Team photo displayed on Billboard in Times Square. Afilias holds the official Guinness World Record for “Largest Migration of an Internet Level Domain in a single transaction.”
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Live365 engineer developed technology not noticed within the company. Marketing packaged and promoted first to market technology that became the first wireless internet radio capable of also streaming audio in the car.
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Led social media seminar training for retiring Top Gun aviation officers at Marine Corps Air Station Miramar to help the officers know how to use social media for their transition into the private sector.
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Hired by ICANN as Video Producer for Tribute to Dr. Vint Cerf: Vice President Al Gore - Nobel Laureate 2007 Peace & Chairman, Generation Investment Management
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Press release written for the sale of Business.com included in Esther Dyson's book "Release 2.0"
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Afilias tasked me with the creation of its news monitoring and reporting solution to alert the executive team about urgent issues as well as daily news summaries featuring competitors, associations and geopolitical situations.
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Microsoft was launching a new product determined to have multiple security holes. Work was initiated with developers to ensure all partners updated the SDK within 30 days or be disconnected from the network. Product repairs were made in real-time by all partners and the product was now secure 30 days later without any repercussions. This could have been a major public relations nightmare for Microsoft.
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Media Tool Expert - Consultant and beta tester - Quoted in these Press Releases