NBC Entertainment Heralds Fantasy NBC-TV Miniseries 'The 10th Kingdom' with Innovative Web Site
LOS ANGELES, Calif. - JANUARY 18, 2000 -- Once upon a time, there was a website, an engaging, innovative site that reflected all of the fantasy, mystery, and humor of the genre-shattering NBC television miniseries it heralded. NBC Entertainment announces today the launch of "The 10th Kingdom" Web site (http://www.t10k.com), a groundbreaking blend of film-quality previews, imaginative character and storyline background, and magical interactive games. Developed by NBC Internet, Inc. (Nasdaq: NBCI), t10k.com is designed to build viewer affinity with the upcoming five-part, ten-hour NBC broadcast of "The 10th Kingdom" on February 27, 28, March 1, 5 & 6.
"The 10th Kingdom," from award-winning executive producer Robert Halmi, Sr. and Hallmark Entertainment, stars Kimberly Williams ("Father of the Bride") as Virginia. This young New York waitress is suddenly transported through a vortex in Central Park into a fantastic alternate reality, where familiar fairy tales are reinvented in often hilarious, sometimes sinister new and grown-up ways. The series also stars John Larroquette as Virginia's father, Dianne Wiest as the evil queen, Ed O'Neill as the Troll King, and Camryn Manheim as Snow White.
Visitors transported into the enchanted realm of "The 10th Kingdom" website will find a magic mirror as their navigational element through time and space, between modern-day Manhattan and the Nine Kingdoms of the fairy tales.
In Phase I (now operative), users will enjoy an all-Shockwave experience as they explore the interactive map of the Nine Kingdoms: visiting Red Riding Hood Forest, Dragon Mountain (population: 7 Trolls and 1 dead dragon), Troll King Palace, Kissing Town and the Snow White Memorial Prison, among other bewitching locales. Witty background information provides deeper insight into the series' characters.
In Phase II (operative January 31), visitors may play such interactive Shockwave games as the Jackrabbit Jackpot Game, the Sheep Tile game, and the Tarot Game (read your fortune at your own risk!). Also in Phase II, a thorough Reference Guide will offer concise versions of the traditional fairy tales featured in the miniseries, and a timeline of the 200 years since the Brothers Grimm visited the Nine Kingdoms.
"The website and online marketing campaign are a perfect complement to our elaborate marketing plan for 'The 10th Kingdom,'" said John Miller, President, The NBC Agency. "The website is an opportunity to work closely with our Internet partners at NBCi to create an imaginative adventure experience for our viewers, even before they watch the program."
"A miniseries as innovative as this one demands a Website that is equally ingenious," says Katharine English, NBC Internet Inc.'s Vice President of Entertainment. "Because 'The 10th Kingdom' is unlike anything you've ever seen before, we felt it was crucial to provide an online component that doesn't just parallel the series, but lures you deeper into its magic. By using cutting-edge multimedia applications and offering users so many interactive opportunities, we feel that website visitors will enjoy a unique experience that truly extends the series' fantastic alternate reality."
"The 10th Kingdom" Web site was designed by USWeb/CKS under the direction of NBCi. USWeb/CKS is a leader in Internet professional services, providing content strategy and editorial services as well as technological expertise. This site represents the latest collaboration between NBC.com and USWeb/CKS, who have been working together on groundbreaking Internet promotions since 1998. Headquartered in San Francisco, USWeb/CKS is acclaimed for its unique "Time-to-Value" system, applying its extensive insight, experience, and scale to deliver breakthrough results quickly.
About USWeb/CKS
USWeb/CKS (NASDAQ: USWB) seeks to transform businesses in the digital economy and create sustainable market leadership for its clients. As the leading Internet professional services firm, USWeb/CKS has created a new standard for success in the digital economy - Time-to-Value, the new standard for E-Success. Time-to-Value means USWeb/CKS applies its extensive insight, experience and scale to deliver breakthrough results quickly. The Company is headquartered in San Francisco, with more than 4,000 professionals in more than 50 locations worldwide. Additional information about USWeb/CKS Los Angeles is available at http://www.uswebcks.com or by calling (310) 665-5100.
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CONTACT:
Cathryn Boxberger, NBC Television
Wendy Wolf, iAgency
Leslie Majors, USWeb/CKS
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