MeziMedia
Smarter.com Adds Richard Chino
Monrovia, CA – September 21, 2005 – Smarter.com, a leading comparison shopping search engine, names Richard Chino Chief Revenue Officer of its global operations.
In this new role, Mr. Chino will lead both traffic acquisition and data analytics to drive profitable revenue growth for Smarter.com. His responsibilities include overseeing all search marketing initiatives as well as ongoing site optimization to improve the consumer experience and maximize monetization per visit.
“Richard is an extremely talented and highly analytical executive with a deep knowledge in search engine marketing,” said Talmadge O’Neill, Co-Founder of Smarter.com. “With over seven years of experience in search engine marketing at Yahoo, Overture Services, and GoTo.com, he will be a strong addition to our management team at Smarter.com as we become one of the top 3 independent comparison shopping engines in the U.S., and a leader in comparison shopping in both China and Japan.”
“Comparison shopping provides an excellent consumer experience for people searching and shopping for products and services, but comparison shopping is still very early in the consumer adoption curve. I look forward to growing both the category, and increasing our market share to become a global leader in comparison shopping,” said Richard Chino.
Before joining Smarter.com, Mr. Chino was the Vice President of Business Planning / Business Operations at Yahoo! Search Marketing. In this role, Mr. Chino headed up a team to provide insights and make recommendations to the YSM executive team to improve search monetization. Prior to his seven years at Yahoo! Search Marketing, Mr. Chino worked at Silicon Graphics and Gemini Management Consulting.
Mr. Chino received his B.A. in Economics/Accounting and Mathematics from Claremont McKenna College, and an MBA and a Masters of Engineering Management from Northwestern University.
ABOUT MEZIMEDIA:
MeziMedia, Inc. is a global leader helping consumers save money when they shop online through shopping search (www.smarter.com), online coupons (www.couponmountain.com), cash back rewards (www.morerebates.com) and Smarter SMS which provides portable, fast, easy and powerful comparison shopping and coupons from the convenience of a cell phone.
MeziMedia Inc. was founded by former Overture Services team members Talmadge O’Neill and Harry Tsao in 2002 and has been profitable every year since inception. The company operates with 80+ employees and in 10 countries including: United States, Australia, Canada, China, France, Germany, Japan, Korea, Spain and the United Kingdom. Company Headquarters are just outside Los Angeles, California with offices in Tokyo, Japan and a wholly owned development and production center in Shanghai, China.
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For More Information:
Alan Wallace
VP, Corporate Communications
Harrison Wise
Rubenstein Public Relations