SERVICES / CRISIS RESPONSE
WHEN EVERY HOUR COUNTS
A data breach, ransomware attack, or executive crisis does not wait for business hours. PressContact provides immediate crisis communications support - holding statements within 2 hours, 24/7 availability, and 20+ years of experience managing high-stakes situations for technology and security companies.
THE FIRST 48 HOURS DEFINE YOUR OUTCOME
In a crisis, the communications response in the first 48 hours determines whether the story is about the incident or about your company's leadership and transparency. Get it wrong, and the narrative is out of your control for months. Get it right, and you emerge with your reputation intact - sometimes stronger than before.
Most companies are not prepared. They have a legal team but no communications strategy. They have a technical incident response plan but no media holding statement. They have executives who have never faced a hostile journalist asking about a breach affecting millions of customers.
PressContact fills that gap. We have managed communications for data breaches, ransomware attacks, zero-day disclosures, executive departures, and regulatory investigations. We know what journalists need, what regulators expect, and what customers require to maintain trust.
Our approach is built on three principles: speed (holding statements within 2 hours), accuracy (technically correct messaging that holds up to scrutiny), and control (proactive narrative management rather than reactive damage control). We work alongside your legal counsel to ensure every communication is both strategically sound and legally defensible.
CAPABILITIES
- 24/7 Incident Response Availability
- Holding Statements (within 2 hours)
- Breach Notification Messaging
- Media Spokesperson Training
- Regulatory Filing Communications
- Internal Stakeholder Messaging
- Social Media Monitoring & Response
- Legal Counsel Coordination
- Post-Incident Reputation Repair
- Crisis Playbook Development
TYPES OF CRISES WE MANAGE
Every crisis is different. Here are the situations we handle most frequently for technology and security companies.
Data Breach Response
Immediate communications support for confirmed breaches - customer notifications, media holding statements, regulatory messaging, and coordinated disclosure. We understand GDPR, CCPA, and SEC disclosure requirements.
Ransomware & Incident Response
When systems are down and the media is calling, you need a communications partner who understands the technical reality and can translate it into credible, legally sound messaging under extreme time pressure.
Vulnerability Disclosure
Coordinated CVE disclosure that balances transparency with security. We manage the timing, messaging, and media outreach to minimize exposure while demonstrating responsible security practices.
Executive Issues
Leadership transitions, executive misconduct allegations, and board-level disputes require careful, confidential communications strategy. We provide senior counsel with discretion.
Product Liability & Safety
When a product defect, security flaw, or safety issue becomes public, the communications response defines the company's long-term reputation. We have managed these situations at scale.
Regulatory & Legal Actions
FTC investigations, SEC inquiries, class action filings - each requires a specific communications posture that supports the legal strategy without creating additional exposure.
RESPONSE TIMELINE
How PressContact structures the communications response from initial alert through long-term recovery.
- Situation assessment call
- Holding statement drafted
- Media inquiry protocol established
- Internal communications guidance issued
- Full messaging framework developed
- Customer notification drafts
- Spokesperson briefed and trained
- Media monitoring activated
- Proactive media outreach (where appropriate)
- Regulatory filing support
- Stakeholder update communications
- Social media response management
- Narrative shift to remediation and leadership
- Thought leadership content development
- Analyst re-briefings
- Long-term reputation repair program
Crisis Doesn't Wait - Neither Should You
If you're facing an active incident or want to build a crisis-ready communications plan, reach out now. We respond within hours, not days.